South Central Wisconsin

Calling all college sports fans, outdoorsy folks, opportunity chasers, and small town lovers to South Central Wisconsin.

Welcome to South Central Wisconsin

What’s more your speed—urban or rural? Outdoor activities or art museums? Big universities or small colleges? No need to pick. South Central Wisconsin has it all. You’ll love the mix of lifestyles. Once you settle down here, you’ll be eager to go and explore your new backyard.

Largest South Central Wisconsin Employers

Meet some of the area’s largest employers. There’s great opportunity here—especially if you’re passionate about public service, biotech, or manufacturing. Another plus? You’ll find a great work-life balance. (Madison ranks first in the country.)

“The cost of living is amazing. The people are amazing. You have access to so many things. You don’t need to live in Chicago, San Francisco, or New York. They are great cities, but if you can get all those amenities here at a much lower cost, why wouldn’t you?"

Dave Healy, MadMarker Studios, Mount Horeb

Pick an Education Path

World-class universities. Small colleges. You can find the right fit for you among the region’s education opportunities. Oh, and if you love sports, get ready. You’ll have fun in Madison, the No. 1 college football town.

Your Weekend Plans

Ready for fun? Hope so! South Central Wisconsin will keep you busy. Visit two of the state’s largest farmers' markets in Madison and Beloit. Like history? Janesville’s got 13 historic districts. Between the big cities and small towns, you’ll look forward to your free time. 

  • See a classic play at the American Players Theatre. The stage is outdoors!
  • Follow the Cheese Country Recreation Trail. ATVs, snowmobiles, and even horses are welcome. 
  • Explore the Horicon National Wildlife Refuge, one of the country’s largest freshwater marshes.
  • Pick a museum—you’ll find ones with art, local history, and kids’ exhibits. There’s even one for mustard!

Make Your Move to Wisconsin

Ready to move? Just want to learn more? Let’s chat.
We have some questions to help get you started.

Make your move